Background
Problem Discovery
Users often abandon custom orders because the final product's appearance is uncertain.
In addition to a lack of trust, a complex and overwhelming customization process is a major source of user frustration.
A lack of real-time feedback and clear guidance undermines user confidence in their creative choices.
Objective
To design an intuitive platform that guides users through the customization process with real-time visual feedback, empowering them with creative confidence and turning a complex task into a delightful experience.
The Challenge: Bridging the Gap in User Confidence
My initial research found that while users were excited about the idea of custom cookies, they felt anxious about the online ordering process. Key user pain points included:
Persona
Design Concept
How might we make the online cookie customization process as tangible and trustworthy as an in-person consultation?
How might we transform the overwhelming task of designing a custom gift into a simple and delightful creative experience?
How might we empower users to feel like confident designers when creating the perfect, personalized cookie gift?
User Flow
Visual Breakdown
Thank You!