I led a holistic brand redesign for Saje Natural Wellness. I crafted a cohesive visual identity that embodies the brand's commitment to natural healing and holistic well-being.I started with exploratory sketches and refined the design through an iterative process. This process led to a refreshed logo, typography system, and color palette inspired by nature's calming elements. The redesign also introduced a custom iconography set and packaging updates. These updates create a seamless experience across digital and physical touch points. This project allowed me to blend strategic branding with sensory-driven design, resulting in a revitalized identity that strengthens Saje's connection with its wellness-conscious audience.
