Hi there, thanks for viewing!

More than a product and visual designer, I'm a storyteller at heart, weaving narratives through my designs.

Based in Rochester, NY, I'm enjoy weaving narratives into user-centered designs that enrich daily life, elevate product interactions, and inspire innovative solutions. To me, every app tells a story, and every interface is a journey.

Portrait

Hi there, thanks for viewing!

More than a product and visual designer, I'm a storyteller at heart, weaving narratives through my designs.

Based in Rochester, NY, I'm enjoy weaving narratives into user-centered designs that enrich daily life, elevate product interactions, and inspire innovative solutions. To me, every app tells a story, and every interface is a journey.

Portrait
Studied Advertising
2011-2015

Studied Advertising

Couldn't pick between graphic design and marketing, so I did both. In my final year, I caught the UI/UX bug — and that changed everything.
A Year of Code & Web Design
2015-2016

A Year of Code & Web Design

Signed up for a year-long program in basic coding and web design. Turns out designers who can speak a little developer have a quiet superpower.
First Job: Graphic Designer
2016-2017

First Job: Graphic Designer

Designed itineraries, marketing collateral, and web banners. Worked alongside a marketing coordinator to promote tours all over the world — all from my desk.
A Detour Through Japanese Retail
2017-2023

A Detour Through Japanese Retail

Started as a part-time sales associate and worked my way up to assistant store manager. Learned how to communicate with everyone — customers, teammates, and head office alike.
Off to Grad School
2023

Off to Grad School

Got the acceptance letter. Handed in my resignation. Packed up and moved to a new country — though, to be fair, still on the same continent.
Graphic Design Intern @ RIT Student Affairs
2024&2025 Summer

Graphic Design Intern @ RIT Student Affairs

Applied design thinking within brand guidelines to craft visuals that promote campus events and activities — making student life a little more eye-catching, one design at a time.
Working My Way to Become a Product & Visual Designer
Now

Working My Way to Become a Product & Visual Designer

Weaving narratives into user-centered designs from Rochester, NY — because every app tells a story, and every interface is a journey.
Study Advertising
2011-2015

Study Advertising

Between graphic design and marketing, I decided to do both - and in my last year I began to learn about uiux.
Further study in design
2015 – 2016

Further study in design

Decided to take a year-long program study basic coding and web design.
Became a graphic designer
2016-2017

Became a graphic designer

Design itentaries, marketing colladeral, web banners...I worked with marketing cordinator to promote tours around the world.
Working in Retail
2017-2023

Working in Retail

From part-time sales accociate to assistant store manager. I learn how to communite both internal and external.
Got accepted to grad school & quit my job
2023

Got accepted to grad school & quit my job

Receive offer letter. Hand in resignation. Packed my stuff and moved to a different country - although still within the same continent.
Graphic Design Intern @ RIT Student Affairs
2024&2025 Summer

Graphic Design Intern @ RIT Student Affairs

My path has never been straight,
but I've always followed curiosity.
Continue my way to be a product designer
Now

Continue my way to be a product designer

A short description.
Line breaks become new lines.

When the laptop closes…

🍧 Weekend mode.

A few small things that keep me grounded.

  • Crochet some cute things

    Crochet some cute things

  • Doodle on my iPad

    Doodle on my iPad

  • Food Enthusiast

    Food Enthusiast

Thanks for stopping by. I'm currently open to Visual Design/UX&UI opportunities — say hi if you'd like to chat about design or collaborate.

Ready for the deep dive?

You've seen how I work.
Want to see how I play?
Welcome to my playground!
(aka my studio)
@Lisa Song 2026