An elegant and fluid identity for a natural wellness brand
Saje Natural Wellness
Rebranding
Role
Brand Identity Designer, Visual Strategist
Client
VCDE 708 Typography (Individual Project)
Year
2024
Duration
5 Weeks
Tools
REDESIGNING THE SAJE NATURAL WELLNESS IDENTITY
Saje Natural Wellness, a Canadian leader in natural products, needed a brand identity redesign to address a lack of cohesion and consistency in its visual system. The project reimagined their brand from the ground up, creating a full identity system inspired by elegance, fluidity, and the company's commitment to holistic wellness.
OBJECTIVE
The goal was to create a sophisticated and cohesive brand aesthetic that could be applied consistently across Saje's extensive product line. The new identity needed to better represent the brand's core values of tranquility and natural wellness while appealing to a modern audience.
SOLUTION
I designed a new fluid logo rich with symbolism, combining the brand's initial with the form of an essential oil bottle and a yoga pose. This was supported by a new typography system, a calming color palette, and custom brand elements like icons and marble patterns. The new identity was brought to life through a wide range of applications including packaging, retail, and digital mockups, blending timeless elegance with a modern, serene feel.
Before
After
Icon Sets
Color Selection
Product Packaging
Icon Sets
Store Exterior Banner
Website